A strategic plan, which is just the first step in the transformation, helps you define and share the direction your company will take in the next three to five years. It includes your company’s vision and mission statements, but goes a lot further than just these. It defines goals, and the actions you’ll take to achieve those goals. All of these aligned with the gap study between current and desired positioning. However a strategic transformation goes much deeper than strategic planning. It is about vertical deployment of macro corporate strategies down to process daily routines and tactics. All must go in the same direction.

How do your organization build the capabilities to design statistically representative perception survey with random and serial independence samples? What are the analytical skills needed to extract the proper information hidden in the survey numbers? Most surveys are statistically skewed due to lack of randomness and serial independence, but surveyors don't tell you this. The reason is cost. To be cost effective they often make compromises on the samples size and locations. WE DON'T. We can either perform survey on a regular basis for the same cost, as opinions are dynamic, or teach you or both.

Zero-based redesign is not about new product development. Zero-based redesign (ZBR) is about enhancing the activities that fuel your competitive advantage, and reduce or eliminate when possible many of the ones that don’t. Traditional efforts to streamline those activities most of the time will settle for low percentage reduction and incremental control leading to most cost ramping up back again. ZBR, in the contrary, is a one-time effort that defines the critical activities capable of delivering what your customers value most about you. ZBR is similar to the Lean Service waste elimination.

We are not about digital transformation. This is rather about deep numbers analysis coming from your digital presence on the market. This is not about the simple analytics presented by social networks platforms. This is rather using this numbers in advanced statistical methods such as Hypothesis chi-square testing, to establish dependencies or not between promotions campaign and results Marascuilo Procedures to reveal which specific promotion is result-different, and much more suchas Cramer V test, or change point analysis etc.